2050, 9 BILLION people, FOOD SHORTAGE, WATER CONSUMPTION, POVERTY, GLOBAL WARMING, ETC.
ARE the buzzwords THAT alert MANY PEOPLE across the globe. our goal is TO INNOVATE AND REDESIGN THE BIGGEST PROBLEM OF THE CENTURY:
HOW AND WHAT ARE WE GOING TO FEED 9 BILLION PEOPLE? 


5AM Provisions, Inc. is taking part in the most critical, global conversation to solve this century’s biggest challenge. We believe to have the perfect piece to this puzzle; amaranth. The food that we will eat by 2050 has to serve all of the three pillars of sustainability: Social, environmental, and economical. If we are not changing our eating habits very soon, we will face unimaginable crisis on this planet, one that is worse than what we face today. 

Consider these 10 facts:

  1. The world population will grow from 7 billion people to 9+ billion people by 2050.
  2. To feed 9+ billion people, food production must increase by 70%.
  3. Meat consumption will double by 2050, over 70% will be consumed in developing countries.
  4. Livestock production produces more greenhouse gases than transportation.
  5. Water production for 1 pound of beef? It consumes over 1,700 gallons of water.
  6. How much fresh water do we have? About 0.007% is readily accessible for direct human use.
  7. 70% of the 0.007% fresh water is used for agriculture irrigation.
  8. 90% of all large fish have disappeared from the ocean’s ecosystem.
  9. If we continue to eat seafood at the current rate, then we might not see any fish in the oceans by 2050.
  10. Consider all of the facts above & now add chemicals wherever you can (everywhere): pesticides, hormones, GMO’s, radiation...

5AM’s mission is to make amaranth to a sustainable staple food for global food security.

 

What does this mean?
To be a sustainable food, we have to serve all three pillars of sustainability:

SOCIAL, ENVIRONMENTAL, AND ECONOMICAL.

And here is how we are going to do it with amaranth:


  • Growing amaranth

 

1.1 Environmental
Water consumption - It takes less than half of the water to grow amaranth than wheat.
Growing organically - Amaranth does not require chemicals to grow.

1.2 Social
New jobs for farmers - securing a stable income for farmers
Social contribution - the possibility to contribute in local economies are immense due to the health and environmental benefits of amaranth. Social contribution is our top priority when growing amaranth.

1.3 Economical
New technology allows us to become much more efficient to complete the supply chain. Allowing consumers to save money, also provides the opportunity for food manufacturers enjoy a higher profit margins and the farmers to have a higher, more stable income.

  • Amaranth ingredients

 

2.1 Amaranth oil - No chemicals used for production
2.2 Amaranth flour - No chemicals used for production
2.3 Amaranth grain - No chemicals used for growing

  • Market potential for amaranth

 

3.1 Cosmetic
Amaranth oil is the highest natural, plant-based, and sustainable source of squalene with quantities of up to 8%. In comparison, second highest source is olive oil with up to 0.7% and argan oil with up to 0.4%. Squalene is highly requested in the cosmetic industry. The current source of squalene comes mostly from deep-sea sharks. It is estimated that the production of 1 ton of squalene takes 3,000 sharks. The global demand for squalene is estimated to kill 6 million deep-sea sharks every year. We have the potential to substitute a plant based source of squalene and stop the killing of millions of sharks every year.
Nutraceutical - the health benefits of amaranth oil are amazing. We discovered amaranth oil’s health benefits through Elvira. Elvira was diagnosed with cancer in 2006. Amaranth oil remarkably improved her quality of life while going through chemotherapy after living with cancer for over 7 years. Amaranth oil is not only beneficial to cancer patients but has also shown health benefits in many other areas such as CVD, high blood pressure, skin issues, and much more. Help us by sharing your story and spreading the good news about Amaranth Oil. 
3.2 Amaranth flour
Flour industry - Amaranth flour is a complete protein, high in protein (14-17%) and nutrient dense. Amaranth flour can easily be substituted for wheat flour with up to 25% and not having significant changes in taste, texture, and baking quality. Significant changes will be seen in the nutritional profile.
Gluten-free industry - as more and more people switch to a gluten-free diet, people also often experience a deficiency in other nutrients. Most common gluten-free ingredients are brown rice, tapioca, and corn. All of these lack in important proteins and minerals. Amaranth is naturally gluten-free and will help people to get the necessary nutrients while on a gluten-free diet.
3.3 Amaranth grain
Breakfast - Amaranth grain is high in protein and important minerals such a calcium and manganese. It is the perfect food for anybody to start the day with a nutrient dense breakfast. Here again, the health benefits are nearly endless. We want to hear your story.
Protein substitution - amaranth has a complete protein profile, which means that it can be substituted with animal protein. As already mentioned above: it takes 1,700 gallons of water to produce 1 pound of beef, livestock production produces more greenhouse gases than transportation, and we will increase meat consumption by 70% by 2050. Amaranth will allow us to eat less meat, and more importantly, lower the impact we leave on the planet when consuming animal products.


At 5AM, WE BELIEVE THAT AMARANTH WILL BECOME A KEY ingredient
for FEEDING 9 BILLION PEOPLE SUSTAINABLY

  1. Amaranth is nutrient dense, providing high amounts of important minerals and vitamins;
  2. Amaranth is a complete protein, enabling you to eat less or no meat;
  3. This means: we will save water that would have otherwise been used for meat production;
  4. This means: we will reduce the livestock greenhouse gases;
  5. Amaranth can be grown organically with half as much water than wheat;
  6. Amaranth oil contains squalene, a nutrient that is traditionally extracted from deep-sea sharks;
  7. This means: saving 6 million sharks annually, an important component of the ocean’s ecosystem;
  8. Amaranth (oil, grain, and flour) has shown unprecedented health benefits;
  9. Agriculture will play a key role in the sub-Saharan countries in eradicating poverty and malnutrition. Growing Amaranth can provide family farmers and surrounding communities with a healthy food source and stable income.

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Eat amaranth grain for breakfast. Less milk, Less eggs, Less meat. Amaranth’s nutritional profile is able to sufficiently replace unsustainable, unhealthy foods, giving you what you need to start off your day.

 

Drink amaranth oil and/or apply on skin instead of using shark-derived squalene for health and cosmetic purposes.

 

Make the 1/4 pledge and use 25% amaranth flour in your flour mix for any flour based products to increase the nutritional profile of your diet while actively fulfilling your share of contribution in creating a sustainable world.