Cosmetic and toiletry products
Amaranth oil for
cosmetic and toiletry products
Think of aloe vera; think of argan or olive oil - ingredients that are widely being used for cosmetic and toiletry products such as shampoo, conditioner, aftershave, toothpaste, soap, body lotion, face lotion, sunscreen, skin care products etc. Amaranth oil is the new ingredient on the market and is gaining lots of popularity. Using amaranth oil in cosmetic and toiletry products has several benefits. The most impressive differentiator from everything else currently on the market is the high squalene content. Squalene is not only a mighty antioxidant and moisturizer but has also been used in treating skin disorders like acne, atopic and seborrheic dermatitis, and psoriasis. Furthermore, amaranth oil contains unsaturated fatty acids, Vitamin E as tocopherols and tocotrienols, and phytosterols. This combination has not been seen before in natural oils.
Read the journal “The importance and perspective of plant-based squalene in cosmetology” on our science page for more information.